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1940s
After mastering jam making, Arthur and Marjorie turned their hand toward confectionary. They began with lollypops, before Arthur decided he wanted to add some ‘fizz’ to set them apart from the crowd and deliver a taste sensation. In 1947, he developed a recipe for the classic sherbet that the lolly pop could be dipped in. Legend has it that the sherbet was so good the factory staff suggested it should be sold separately – and so Wizz Fizz came to be!
