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Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique.
New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Her background in graphic design is evident in her eye for colour and form as all designs originate from her own photography.
A GOOD&CO scarf takes you effortlessly from day to night, and from season to season, instantly elevating any outfit. Our vibrant designs become abstract studies in colour when worn; each scarf’s setting is the wearer’s stylish secret until unfurled.
GOOD&CO remains the industry leader in the luxury scarf market in Australia and New Zealand.